To build a sustainable structural giving program, we need an “always on” acquisition stream that delivers regular donors (a) at scale and (b) at an attractive ROI. More and more charities successfully achieved this in 2019 using online channels – and cause-based lead generation was the key.
This workshop will help you develop your own lead generation campaign; first identifying a good proposition, then the right messages and channel strategy.
While working on our campaign, we will explore case studies and many examples. You will learn which metrics are important, explore channel and test strategies and how to analyse and optimise your campaign.
You will be inspired and go home with practical and creative ideas to execute, and an understanding of how to implement them practically. This session is based on the presenter’s over 12 years experience with non-profit digital campaigns in Europe, Australia, Asia and the US.
Location: The masterclass takes place on a (non-floating) boat, on a 15 min walk from the station. You can find the address below.
Date: Thursday 6th of February 2020
Time: 9 – 12 a.m.
Programme:
8.45 – 9.00: Welcome with a nice cup of coffee & snack
9.00 – 10.30: Interactive breakfast session
10.30 – 10.45: Break
10.45 – 11.30: Interactive breakfast session
11.30 – 12.00: Q & A
FREE
NON-PROFIT ONLY
ENGLISH
(*) The number of seats is limited. To ensure that as many organisations as possible can attend. We will limit the number of attendees per organisation: we will confirm the number of seats that we assigned to each organisation once the registration is finalized.
(**) No show fee: this masterclass is free, you can cancel your registration up until one week before the event. If you don’t cancel and don’t show up at the event, we are forced to charge you a no show fee of 50 euros.
James is Mindwize Netherland’s Director of Digital Strategy and Transformation. He comes from Australia and has spent more than 13 years in the non-profit digital space. He is the brains behind groundbreaking digital campaigns for humans, dogs, dolphins, rights, reefs and more (on behalf of Amnesty International, WWF, etc.).
We help non-profits to recruit more and better donors.